The following table lists changes to Seeking Health product labels and formulations. This includes changes to active and inactive ingredients, active and inactive ingredient amounts, delivery methods, serving sizes, bottle sizes, and product names. For more information on product name changes, check out this blog: https://education.seekinghealth.com/supplement-names/
*Estimated dates listed below are subject to change without notice
| Product | Change | Why? | Date Effective |
| ProBiota Woman |
Reformulation - removed Lactobacillus brevis and gasseri, and casei and all Bifidobacterium - added Lactobacillus casei subsp. paracasei, fermentum, reuteri, and crispatus
changed servings per container to 30 changed suggested use: As needed, take 1 capsule after dinner. Use as directed by your healthcare professional. |
Formula updated to reflect current research on strains that support women's health, particularly in the following areas: - Population of vaginal flora with good bacteria |
13Nov23 |
| R Lipoic Acid |
Discontinued |
To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try Optimal Glutathione Plus Lozenge |
03Nov23 |
| Optimal Prenatal Powder Vanilla and Chocolate |
Discontinued |
To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try Optimal Prenatal with Collagen |
02Nov23 |
| Vitamin D capsules |
Discontinued |
To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try Vitamin D3 + K2 capsules |
31Oct23 |
| ProBiota Bifido |
Name Change: ProBiota Bifidobacterium |
This name change is part of our new branding standards to simplify and clarify product names. |
31Oct23 |
| ProBiota 12 |
Discontinued |
To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try ProBiota Bifidobacterium. |
30Oct23 |
| Optimal Liposomal Glutathione Plus |
Name Change: Liposomal Glutathione Plus - Serving size decrease from 30 to 15 - Riboflavin decrease from 10 to 5 mg - Replaced phospholipid complex with Choline (as phosphatidylcholine and choline bitartrate) - Selenium changed from selenomethionine to selenocysteine and from 50 mcg to 25 mcg - Changed glutathione source to Glutathione (as S-acetyl-l-glutathione)(Emothion®️) and reduced from 350 mg to 100 mg - reduced molybdenum from 50 mcg to 25 mcg - New suggested use: Shake lightly before each use. As needed, take 1 serving by mouth, hold for 10 seconds, swish, then swallow. Do not take within 3 hours of bedtime as it may interfere with sleep. Use as directed by your healthcare professional. - New storage: Store in a cool, dry place away from children. For maximum potency, refrigerate after opening and use within 60 days.
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This name change is part of our new branding standards to simplify and clarify product names.
Updated with a more stable form of glutathione to extend shelf life and reduce likelihood of experiencing side effects. Due to this improved stability, the glutathione is also more effective which means you have to take less and require fewer cofactors (selenium, molybdenum, etc.). Amount of phospholipids were reduced as excessive fat intake can lead to digestive issues in some individuals. |
20Nov23 |
| Prenatal Essentials Chewable |
Added 5mg LifePQQ™ (Pyrroloquinoline Quinone Disodium Salt). Updated suggested use: With breakfast, chew 2 tablets daily or use as directed by your healthcare professional. Serving may be divided between breakfast and lunch as desired. Do not use within 5 hours of bedtime as it may interfere with sleep. |
For additional antioxidant like support, healthy glutathione activity, and healthy responses to oxidative stress. To optimize nutrient delivery and customer experience of the product.
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19Oct23 |
| Optimal Multivitamin |
Original Optimal Multivitamin has been discontinued. A new Optimal Multivitamin has been formulated. Main differences about the new version include; removed lemon bioflavonoids, grapeseed extract, vanadium, proprietary organic fruit and vegetable blend, and organic phytonutrient blend. Added rutin, PQQ, and organic multivitamin/mineral blend whole food. |
To improve upon the old formula by providing 2 forms of folate, more antioxidants, and a superior phytonutrient blend. This, along with increased potency and quality of various ingredients has allowed for the removal of other ingredients and a smaller serving size. |
Upcoming |
| Optimal Liposomal Vitamin C Plus |
Name Change: Liposomal Vitamin C Plus Change Phosphatidylcholine listing to: Choline (as phosphatidyl choline and choline bitartrate) 64 mg DV% of 12% Change Sodium amount to 100 mg Change other ingredients to: purified water, organic glycerin, sunflower lecithin with tocopherols, natural flavors, organic acacia gum, potassium sorbate, and Lipid-Protect™ (oleic acid, CoQ10, tocotrienols with carotenoids, CMO (cetyl myristoleate (Kombo nut oil), astaxanthin oil (algae)). |
This name change is part of our new branding standards to simplify and clarify product names. To improve taste, stability of liposomes, and better preserve the product by reducing the oxidation of lipids. |
02Oct23 |
| NADH + CoQ10 |
Name Change: Energy Nutrients Changed to MicroActive® CoQ10 and reduce amount to 25mg. |
This name change is part of our new branding standards to simplify and clarify product names. To support better absorption of the nutrient. Amount reduced due to higher bioavailability |
27Sept23 |
| Optimal Liposomal Vitamin C |
Name Change: Liposomal Vitamin C Change Phosphatidylcholine listing to: Choline (as phosphatidyl choline and choline bitartrate) 64 mg DV% of 12% Change Sodium amount to 100 mg Change other ingredients to: purified water, organic glycerin, sunflower lecithin with tocopherols, natural flavors, organic acacia gum, potassium sorbate, and Lipid-Protect™ (oleic acid, CoQ10, tocotrienols with carotenoids, CMO (cetyl myristoleate (Kombo nut oil), astaxanthin oil (algae)). |
This name change is part of our new branding standards to simplify and clarify product names. To improve taste, stability of liposomes, and better preserve the product by reducing the oxidation of lipids. |
30June23 |
| Hydrox-Adeno B12 | Name Change: Hydroxo-Adeno B12 | This name change is part of our new branding standards to simplify and clarify product names. |
Upcoming |
| Active B12 with L-5-MTHF |
Name Change: Methyl B12 with L-Methylfolate Updated suggested use: Initial use for the first week, take 1/2 a lozenge by mouth, let dissolve slowly, then swallow. If needing more support, increase to 1 full lozenge. Take as needed. Do not take within 5 hours of bedtime as it may interfere with sleep. Use as directed by your healthcare professional. |
This name change is part of our new branding standards to simplify and clarify product names. |
16Oct23 |
| Optimal Electrolyte Seltzer | Name Change: Optimal Electrolyte Unflavored | This name change is part of our new branding standards to simplify and clarify product names. |
Upcoming |
| Adrenal Nutrients | Name Change: Stress Nutrients | This name change is part of our new branding standards to simplify and clarify product names. |
19Oct23 |
| Optimal GI Plus | Name Change: Gut Nutrients | This name change is part of our new branding standards to simplify and clarify product names. |
Upcoming |
| Magnesium Malate Chewable | Name Change: Magnesium Chewable | This name change is part of our new branding standards to simplify and clarify product names. |
12June23 |
| Optimal CoQ10 | Name Change: CoQ10 | This name change is part of our new branding standards to simplify and clarify product names. |
Upcoming |
| Histamine Block Plus | Name Change: Histamine Nutrients | This name change is part of our new branding standards to simplify and clarify product names. |
Upcoming |
| Digestion Intensive Chewable | Name Change: Digestive Enzymes | This name change is part of our new branding standards to simplify and clarify product names. |
Upcoming |
| Homocystex Plus | Name Change: Homocysteine Nutrients | This name change is part of our new branding standards to simplify and clarify product names. |
Upcoming |
| NADH+CoQ10 | Name Change: Energy Nutrients | This name change is part of our new branding standards to simplify and clarify product names. |
Upcoming |
| Ashwagandha Extract | Name Change: Ashwagandha | This name change is part of our new branding standards to simplify and clarify product names. |
17Oct23 |
| Optimal Liposomal Vitamin C Plus | Name Change: Liposomal Vitamin C Plus | This name change is part of our new branding standards to simplify and clarify product names. |
Upcoming |
| Multivitamin Sensitive |
Vitamin E reduced to 99 mg Niacin increased to 130 mg Decreased B6 to 20mg Decreased Manganese to 1 mg Decreased Coq10 to 25 mg reduce the Riboflavin to 10mg |
To better optimize the formula for a wider range of nutritional needs. |
11Sept23 |
| Optimal Electrolyte (all flavors) |
Reformulation using real Himalayan Pink Salt, replaced Creatine with HydroPrime®, replaced D-Ribose with PeakATP®, improved flavor profiles, no more foam, more heat stable, sugar free (due to ribose removal). |
To provide superior hydration and instant energy to cells so they can pump electrolytes into your cells. |
10Oct23 |
| Magnesium Glycinate Powder |
Serving per container change from 100 to 75 servings. SKU change from MAGNG-100S-POW to MAG-GLY-POW |
To better streamline product packaging across products offered and utilize a smaller and more convenient container to reduce plastic consumption. |
01Sep23 |
| Optimal Prenatal Capsules MF |
Decrease manganese to 2 mg (77% DV) Decrease Ginger to 50 mg Decrease Zeaxanthin to 4 mg Change D3 to just D 5. |
To better optimize the formula for a wider range of nutritional needs. |
21Aug23 |
| Vitamin A Drops |
Reduced Vitamin A from 1,500 mcg RAE (5,000 IU) to 750 mcg RAE (2,500 IU) per serving. Removed rosemary extract and added to other ingredients: Organic acacia gum, Choline bitartrate, Potassium sorbate, Lipid Protect™️ [oleic acid, CoQ10, tocotrienols with carotenoids, CMO (cetyl myristoleate (Kombo nut oil), astaxanthin oil (algae)] |
To suit the vitamin A needs of a wider range of customers. To provide a product that is easier to use with less mess. |
18Aug23 |
| Optimal Sleep | Discontinued | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. |
16May23 |
| Optimal DHA | Discontinued | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try Optimal Fish Oil. |
27Jul23 |
| Optimal Prenatal Capsules |
Decrease manganese to 2 mg Decrease ginger to 50 mg |
To better optimize the formula for a wider range of nutritional needs. |
27Jul23 |
| L-5-MTHF Lozenge | Discontinued. | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try L-5-MTHF Capsules - 1,700 mcg DFE (1,000 mcg/1 mg). |
18Jul23 |
| Vitamin D3 + K2 Drops |
Serving Size: change to: (.39 gm) Change total blend amount to 197 mg Change NET WT to 23.41 G (0.83 OZ) |
To optimize formula for customer experience. |
07Jul23 |
| Optimal CoQ10 |
Name changed to CoQ10 Changed to Coenzyme Q10 (MicroActive®) |
This name change is part of our new branding standards to simplify and clarify product names. To optimize formula for customer experience. |
04Jul23 |
| Optimal Focus | Peppermint flavor removed, shifted to proprietary blend | To optimize formula for customer experience. |
03Jul23 |
| Calcium D-Glucarate | Discontinued- While Supplies Last | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try Gallbladder Nutrients |
28Oct25 |
| Curcumin Capsule | Discontinued-While Supplies Last | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. |
04Aug25 |
| SulfiteX Drops | Discontinued-While Supplies Last | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try Molybdenum Capsules |
14Jul25 |
| Optimal Protein | Discontinued | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. |
30Apr24 |
| Optimal Glutathione Capsule | Discontinued | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try Optimal Glutathione Plus |
12Apr23 |
| 5-HTP Extended Release | Discontinued | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try Serotonin Nutrients |
12Apr23 |
| Optimal Liposomal Glutathione (Mint and Tropical Flavors) |
Changed to Emothion glutathione material. Reduced amount of glutathione per serving from 500mg to 100mg Reduced choline to 64 mg and changed to blend of phosphatidylcholine and choline bitartrate |
To provide a better taste, improved stability, and improved effectiveness. To reduce likelihood of side effects associated with higher amounts of glutathione. |
23Mar23 |
| Serotonin Nutrients | Suggested use changed from "do not take within 5 hours of bedtime as it may interfere with sleep" to "Take before bed to support healthy sleep duration." | The original suggested use was accounting for individuals who have a SNP where serotonin may keep them awake. However, this does not apply to most people and was leading to confusion. |
03Mar23 |
| Methylate | Discontinued | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try HomocysteX Plus |
Mar23 |
| Niacin Lozenge | Discontinued | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try Niacin Capsules |
Mar23 |
| ProBiota Immune | Discontinued | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try ProBiota HistaminX |
Mar23 |
| Digestion Intensive (capsules) | Discontinued | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try Digestion Intensive Chewable |
24Feb23 |
| Ox Bile 500 | Discontinued | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try Ox Bile 125 |
23Feb23 |
| Optimal Liposomal Curcumin | Discontinued | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. |
23Feb23 |
| Optimal Prenatal Powder Chocolate | Discontinued - While Supplies Last | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try Optimal Prenatal Powder Vanilla |
Est. OOS: 01Oct24 |
| ProBiota Infant Powder | Discontinued | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try ProBiota Infant Drops |
24Sep23 |
| ProBiota 12 Powder | Discontinued | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try ProBiota HistaminX Powder |
06Nov22 |
| Folinic Acid (caps) | Discontinued | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try Folinic Acid Lozenges |
01May23 |
| Thiamin | Discontinued | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try B Complex Plus |
01Feb23 |
| SOD | Discontinued | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try PQQ Lozenge |
01Sep23 |
| Magnesium Malate | New name: Magnesium Malate Powder | This name change is part of our new branding standards to simplify and clarify product names. |
Upcoming Estimated: Oct 2022* |
| 5-HTP Capsules | Discontinued | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try Serotonin Nutrients |
23Nov22 |
| Optimal Glutathione | Discontinued | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try Optimal Glutathione Plus |
26Sep22 |
| ProBiota Rhamnosus | Discontinued | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try ProBiota Bifido |
25Aug22 |
| Bacillus Coagluans | Discontinued | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try Saccharomyces Boulardii |
25Aug22 |
| Optimal Multivitamin Minus One | New name: Multivitamin One MF New undername: Methyl Free |
This name change is part of our new branding standards to simplify and clarify product names. |
Jun 2022 |
| Optimal Prenatal Methyl-Free |
New name: Optimal Prenatal MF. Increased Vit D to 4,000 IU, Riboflavin reduced to 10 mg (ingredient form now only riboflavin 5'-phosphate sodium), removed raspberry leaf, removed L-Carnosine, reduced CoQ10 to 50 mg, added LifePQQ 10mg. |
This name change is part of our new branding standards to simplify and clarify product names. Reformulated with higher quality ingredients, greater Vitamin D support, improved antioxidant support with PQQ, reduced riboflavin due to customer feedback. |
Jun 2022 |
| Optimal Start | New name: Multivitamin Sensitive | This name change is part of our new branding standards to simplify and clarify product names. |
Jun 2022 |
| Active Magnesium Chewable | New name: Magnesium Malate Chewable | This name change is part of our new branding standards to simplify and clarify product names. | Apr 2022 |
| SAMe |
Changed from 1 capsule serving size to 2. Number of capsules increased from 30 to 60. |
This improved capsule count allows for greater control over dosage. |
Apr 2022 |
| Optimal Iron Chewable |
New Name: Iron Chewable |
This name change is part of our new branding standards to simplify and clarify product names. |
Mar 2022 |
| B Complex Plus Methyl Free |
Name change to "B Complex MF" New undername: "Methyl-Free" |
This name change is part of our new branding standards to simplify and clarify product names. |
Mar 2022 |
| Optimal Multivitamin Powder |
Increased scoop size from 4.9 g to 7.47 g; removed iodine from kelp; removed vanadium; reduced vitamin E from 97 mg to 80 mg; reduced calcium from 95 mg to 75 mg, new label claim for Lutein and Zeaxanthin from marigold extract (was previously labelled as marigold extract); updated inactive ingredients and flavor profile. |
Increased scoop size to accommodate new formulation; difficulty finding clean source of kelp; removed vanadium for lack of supporting clinical evidence; adjusted vitamin E and calcium levels due to improved inactive ingredient profile; inactive ingredients updated for improved flavor and mixing. | Mar 2022 |
| Kid's Optimal Multivitamin |
New name: Kids Multivitamin New undername: Free of Iron and copper |
This name change is part of our new branding standards to simplify and clarify product names. |
Feb 2022 |
| Optimal Adrenal |
Name Change: Adrenal Nutrients. Supplement Facts Table Updated: Removed Shilajit Extract. Other ingredients: removed MCT oil, added microcrystalline cellulose & Leucine. |
This name change is part of our new branding standards to simplify and clarify product names. Shilajit removed due to difficulty in finding clean source. New manufacturing equipment and processes allowed for improved other ingredients recipe. |
Jan 2022 |
| Optimal Vitamin C Powder |
1. New name: Optimal Vitamin C Plus. New undername: "with Bioflavonoids Buffered Powder". 2. Active ingredients: Removed hesperidin and rutin. Improved quercetin form to quercetin dihydrate. Added luteolin. Increased magnesium and vitamin c. 3. Other ingredients: Removed tapioca and stevia, added monk fruit. |
1. Streamlined Seeking Health naming conventions. 3. Improved flavor profile. |
Jan 2022 |
| Optimal Multivitamin with Iron | Name updated to Multivitamin with Iron. Undername added: "45mg Iron" | This name change is part of our new branding standards to simplify and clarify product names. |
Jan 2022 |
| Ox Bile - 125 mg | Name updated to Ox Bile 125, removed undername. | This name change is part of our new branding standards to simplify and clarify product names. |
Jan 2022 |
| Optimal Prenatal Powder With Plant-Based Protein (Chocolate) | Name updated to "Optimal Prenatal Powder". Net Wt updated 24.27 OZ (1.5lb) 688G. Supp Facts table: Scoop size increased to 85cc (46g). Updated Calories: 140, total Fat: 3.5g saturated fat: 1g. total carb: 15g. Dietary fiber: 4g. Vitamin E increased: 178mg. K2 moved to bottom of list. Choline as VitaCholine. Calcium: 400mg. Removed naturally occurring Iron. Iodine (as potassium iodide only). Sodium decreased: 100mg. Potassium decreased: 99mg. Glycine (moved from inactives) 2,000mg. L-Glutamine: 68.6mg. Reduced CoQ10 (new form) ubiquinol) to 50mg. Other ingredients updated. Left panel: added Warning box for Iron overdose (product contains no Iron) Updated Health Claim. Does not contain: removed tree nuts (MTC oil derived from Coconuts) | All updates were based upon an improvement in the formula. Dr. Lynch and the development team are constantly researching and changing our products to match updated research around prenatal care and pregnancy. Potassium was reduced as this formula is often consumed with Optimal Electrolyte (contains potassium). Calcium is reduced because D3 and K2 help to support calcium utilization for bone health, rather than higher calcium doses. Vitamin E increased to provide antioxidant levels (based upon updated research). The rice protein was removed, causing the naturally-occurring iron to be removed. Many labeling and supplement facts requirements have been updated and therefore ingredients have been moved around in the display. |
Dec 2021 |
| Gallbladder Nutrients | Supplement Facts Table: changed label claim from Caffeoylquinic Acid to Artichoke Extract (with % Caffeoylquinic Acid in parentheses) | To provide more clarity in regards to ingredient amounts. |
Dec 2021 |
| Prenatal Essentials Capsule | Reformulation of active and inactive ingredients and changed capsule size from 00EL to 00 | Updates to formulation allowed for slightly smaller capsule size. | Nov 2021 |
| Optimal Prenatal Powder With Plant-Based Protein (vanilla) | Name updated to "Optimal Prenatal Powder". Net Wt updated 22.89 OZ (1.4lb) 649G. Supp Facts table: Scoop size increased to 80cc (43g). Updated Calories: 140, total Fat: 3.5g saturated fat: 1g. total carb: 15g. Dietary fiber: 4g. Vitamin E increased: 178mg. K2 moved to bottom of list. Choline as VitaCholine. Calcium: 400mg. Removed naturally occurring Iron. Iodine (as potassium iodide only). Sodium decreased: 100mg. Potassium decreased: 99mg. Glycine (moved from inactives) 2,000mg. L-Glutamine: 68.6mg. Reduced CoQ10 (new form) ubiquinol) to 50mg. Other ingredients updated. Left panel: added Warning box for Iron overdose (product contains no product..) Updated Health Claim. Does not contain: removed tree nuts (MTC oil derived from Coconuts) | All updates were based upon an improvement in the formula. Dr. Lynch and the development team are constantly researching and changing our products to match updated research around prenatal care and pregnancy. Potassium was reduced as this formula is often consumed with Optimal Electrolyte (contains potassium). Calcium is reduced because D3 and K2 help to support calcium utilization for bone health, rather than higher calcium doses. Vitamin E increased to provide antioxidant levels (based upon updated research). The rice protein was removed, causing the naturally-occurring iron to be removed. Many labeling and supplement facts requirements have been updated and therefore ingredients have been moved around in the display. |
Nov 2021 |
| ProBiota Sensitive | Discontinued | To enable Seeking Health to invest company resources toward products that align with our long-term strategic goals. Instead, try ProBiota HistaminX | Oct 2021 |
| Optimal Multivitamin Chewable |
Decreased vitamin E changed the way marigold extract (Lutein & Zeaxanthin) is listed, removed Vanadium, changed inactive amounts, Does not contain: added Soy and GMO. | Updates to manufacturing test methods, and processes, we list new allergens and changed inactive ingredients. Supplement facts panel requirement updated for vitamin E and the marigold extract listing. | Oct 2021 |
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Optimal PC |
Supplement facts show sodium and potassium content, removed sunflower oil from supplement facts table and placed in other ingredients. Other ingredients now listed: Sunflower oil, Shell (gelatin, glycerin, and water), and beeswax. Does not contain: added soy, gluten, GMO. |
New manufacturing processes required change of inactive ingredients and bottle size. The addition of sodium and potassium help to balance pH of the product and support stability. New bottle material and vendor. | Oct 2021 |
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HistaminX |
Removed MTC oil and silica (capsule appearance/color change) |
New manufacturing equipment and processes reduce the need for these ingredients. |
Sept 2021 |
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Optimal Zinc |
Now renamed to "Zinc Lozenge" |
This name change is part of our new branding standards to simplify and clarify product names. |
Sept 2021 |
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Optimal Prenatal capsules |
Increased vitamin D, betaine hydrochloride. Decreased riboflavin and CoQ10. Removed red raspberry leaf, L-carnosine and the pure riboflavin (now just R-5-P). Adjusted microcrystalline cellulose. |
Due to Dr. Lynch's updated research on red raspberry leaf and L-carnosine, he removed these ingredients. We improved our CoQ10 raw material bioavailability, allowing less of this ingredient to be used. We removed pure riboflavin, and instead are using the bioactive form, R-5-P, which improves the bioavailability. Adjusted microcrystalline cellulose amount due to new manufacturing equipment. Increased Vitamin D amount and betaine due to updated research on the benefit of these ingredients. |
Sept 2021 |
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Prenatal Essentials Chewable/Optimal Prenatal Chewable |
Name Change from Optimal Prenatal Chewable to Prenatal Essentials Chewable. Increased malic acid and monk fruit. Added xanthan gum and potassium chloride. Decreased CoQ10. |
We improved the name per our new naming standards - See name change article here for more information: https://seekinghealth.zendesk.com/hc/en-us/articles/1500005978321-Product-Name-Changes-2021 We made some updates to our inactive ingredients, including increased malic acid and monk fruit, and added xanthan gum and potassium chloride. You may notice a change in flavor. The xanthan gum and potassium chloride were added to help improve the tablet stability and consistency. We also decreased the amount of CoQ10 due to an improved raw material (bioavailability and potency). These changes all help to improve the consistency, flavor, and stability of our product! |
Sept 2021 |
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Vitamin A Drops |
Removed polyethoxylated castor oil, citric acid, and potassium sorbate. Removed beta carotene. Added rosemary extract, MCT oil and sunflower lecithin. | Improved formula based upon customer requests and feedback for more natural ingredients. Removed the small amount of beta carotene, as most customers are taking this product for the bioactive form of vitamin A. These changes caused the color and flavor of the formula to change as well. | July 2021 |
| Optimal GI Powder | Name changed to Optimal GI Plus | Now that we have an Optimal GI capsule without L-glutamine, the "plus" in this product name represents the added glutamine, to better help customers understand which version of Optimal GI they desire. See Product Name Changes article for more product name changes or Your Guide to Seeking Health Supplement Names | June 2021 |
| NADH + CoQ10 | Removed stevia, added monk fruit | Updated research on stevia showed it may lead to increased urination/dehydration, and caused Dr. Lynch to replace it with monk fruit. | June 2021 |
| Gallbladder Nutrients CAPSULES | NEW PRODUCT:
Gallbladder Nutrients is replacing the powder, now in a capsule format. This new formula has improved source of the dandelion root extract and artichoke extract and replaced trimethylglycine with betaine HCL to help promote digestion. |
Customers requested a taste-free option. The powder was a bitter taste, which can stimulate stomach acid production and digestion. Since the capsule format has no taste, Dr. Lynch needed to add betaine HCL to promote healthy stomach acid levels. | May-June 2021 |
| Optimal Electrolyte (ALL FLAVORS/packaging!) | For Flavors: Improved flavoring profile, new natural color, removed citric acid, added monk fruit extract. For Seltzer: Removed citric acid |
Customer feedback was to remove citric acid. Updated research on stevia showed it may lead to increased urination/dehydration, and caused Dr. Lynch to replace it with monk fruit. | April - May 2021 |
| Optimal Multivitamin with Iron | Removed iodine from kelp. | Difficult to get a clean source using kelp. | Feb 2021 |
| Pro-Digestion Intensive Chewable | Name change to "Digestion Intensive", licorice root extract added for flavor | Improve flavor, simplify name | Feb 2021 |
| Zinc Carnosine | The label now states 75 mg on front, nothing in this formula has changed. | This notates that there is 75 mg of total zinc L-carnosine material, yielding 16 mg of pure, elemental zinc. There is 57 mg of pure carnosine per serving. | Feb 2021 |
| Magnesium Glycinate Powder | Decreasing from 120 servings to 100 servings |
Adjustment due to production and shipping costs. |
Feb 2021 |
| Optimal GI capsules | Decreased capsule size and adjusted other ingredient amounts. The 150 bottle count will be replacing the 300 bottle count. | Now with a new manufacturer, with new equipment. Smaller bottle for customer convenience. | 2021 |
| Histamine Block | Vitamin C is sourced from ascorbyl palmitate, not pure ascorbic acid. | The ascorbyl palmitate ats as both a flow agent/preservative and nutritional component, as it is a fat-soluble form of vitamin C. | Jan 2021 |
| Hydroxo B12 with Folinic Acid | Updated flavoring profile: added malic acid and increased cherry flavoring, decreased ascorbyl palmitate | Improved flavor | Jan 2021 |
| Hydroxo B12 | Updated flavoring profile: added malic acid and increased cherry flavoring, decreased ascorbyl palmitate | Improved flavor | Jan 2021 |
| Hydrox-Adeno B12 | Updated flavoring profile: added malic acid and increased cherry flavoring, decreased ascorbyl palmitate amount | Improved flavor | Jan 2021 |
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Optimal Molybdenum Drops |
Changing Name to SulfiteX | Dr. Lynch feels this better represents what the product does. It supports the natural and normal metabolism of sulfites in the body, as it is a cofactor for the SUOX enzyme, which helps to breakdown sulfites into sulfates and hydrogen peroxide..* *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. |
Jan 2021 |
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Optimal Prenatal Capsules |
Removed MCT oil and L-leucine, added microcrystalline cellulose (capsule color now lighter beige, not bright orange/yellow) | Due to updated manufacturing processes, "other ingredients" changed and therefore changed the overall coloring of powder inside the capsule. | Dec 2020 |
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Trace Minerals Complex |
Removed Cal Prop Warning, removed MCT oil, smaller capsule size. | Cal Prop Warning no longer needed as heavy metals results exceed standards. Update manufacturing process. Smaller capsule needed after removal of MCT oil. | Dec 2020 |
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Kids Optimal Multivitamin |
Removed MCT oil, removed potassium from kelp (adjusted potassium iodide levels), added more ascorbyl palmitate | Improved manufacturing processes (these changes caused a lighter color of the capsule) | Nov 2020 |
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Optimal Vitamin C Powder |
Calcium, magnesium, and potassium now listed separately on supplement facts. The product now in a black bottle due to supply chain issues with white plastic. | FDA labeling requirements for major minerals listed in amounts/daily values (no formulation changes have been made) | Nov 2020 |
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HomocysteX Plus |
Removed L-leucine and silica | Improved manufacturing processes. | Nov 2020 |
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Optimal Magnesium |
The dimagnesium malate changed from 100% granulated DiMagnesium Malate to 60/40 DiMagnesium Malate Granulated/Powder | Updated manufacturing processes. | Oct 2020 |
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SAMe |
Now in desiccated bottle, not foil packs. Other ingredients stabilizing salts removed. SAMe material improved. | The desiccated bottle is more stable and protective than a foil pack. New SAMe raw material has improved stability which has removed the need for calcium stabilizing salts. | Oct 2020 |
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Histamine Block |
Other ingredients have changed to just microcrystalline cellulose and ascorbyl palmitate inside of a vegetarian capsule - no more microencapsulated beads. The bottle is now desiccant-lined to further protect the ingredients from moisture. | Improved formula to remove the "other ingredients" and change to ones that are cleaner and of higher quality | Aug 2020 |
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Active B12 1000 |
Now using the trademark for vitamin B12 as methylcobalamin, MECOBALACTIVE® | patented sourcing of methylcobalamin | Jan 2020 |
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Optimal Electrolyte |
"Plain" is not being called "Seltzer" flavor | Dr. Lynch felt that Seltzer described the refreshing tart flavor better than "plain". | Jan 2020 |
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All products |
Removing % breakdown of forms of nutrients |
Formulation ratios will always remain the same and are available upon request. However, in order to streamline testing, we have chosen not to include individual % on the label (testing for the breakdown of nutrients is difficult and increases the time of testing, and therefore affects product inventory levels)
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Jan 2020 |
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All vitamin A - containing products |
Vitamin A will show the percentage breakdown of each form in supplement facts | FDA labeling requirement updates | Jan 2020 |
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All lutein and Zeaxanthin-containing products |
The label claims for lutein and zeaxanthin have been removed, replaced with "marigold extract". |
Manufacturing records show sufficient marigold extract was used to meet the previous label claims for lutein and zeaxanthin. However, test results could not confirm this level at the time of manufacture. It is of the utmost importance to us that our test results for every single lot reflect our label claim. This is challenging to do as some ingredients pose more difficulties due to their complex nature. We are addressing this raw material issue for better consistency moving forward. We chose to change the lutein and zeaxanthin label claims versus removing them completely from these products. We know how important it is for you to maintain the consistency of ingredients.
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Jan 2020 |
| All products containing iodine sourced from kelp | Removing iodine from kelp, keeping or replacing with potassium iodide. | Difficult to find a clean source of kelp. | Jan 2020 |
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ProBiota Bifido
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Removed inulin and proprietary polysaccharide complex. Total CFUs increased from 10 billion to 12 billion | Improve formula based on new research | Jan 2020 |
| DIM+I3C |
Removal of silica and cellulose Addition of PQQ |
Improved formula by removing fillers and adding PQQ to support antioxidant activity related to estrogen metabolism*. The indoles are now standardized to help consumers know how much they are taking. | Nov 2019 |
| Optimal Liposomal Glutathione Plus |
Removed stevia |
Many people are intolerant to stevia, so Dr Lynch is removing it from all products. | Nov 2019 |
| Optimal Liposomal Glutathione (both flavors) |
Removed stevia |
Many people are intolerant to stevia, so Dr Lynch is removing it from all products. | Nov 2019 |
| B-Minus |
Removed MCT oil and now vegetarian capsule is listed as "hypromellose" |
new supplier requirements did not need MCT oil, and capsule listing requirements have changed. | Oct 2019 |
| Optimal Fish Oil |
Changed fish oil source from Norwegian sardines and anchovies to Alaskan Polluck |
Alaskan sourcing has become cleaner and more sustainable than Norwegian source | Oct 2019 |
| Optimal Electrolyte Berry bulk |
Lowered niacin from 75 mg to 25 mg |
Per customers' requests, lowered niacin to allow for optional additional dosing and some individuals may be sensitive to it. Removed stevia as Dr. Lynch's newest research shows that some individuals are sensitive to it. |
Oct 2019 |
| Histamine Block |
Removed shellfish from “does not contain” list |
This product has never contained shellfish, nor does it now. This product contains shellac, which is derived from a secretion from the lac beetle. Beetles are genetically similar to shellfish as they are both from the phylum Arthropoda. Because of this similarity, a false positive comes up when the product is tested for shellfish allergen. Some research suggests that people who are allergic to shellfish could also be sensitive to beetles and other bugs. Industry trends point to not including shellfish in the “does not contain” section of bug-containing products, with some companies going as far as putting a statement on products saying, “Those with shellfish allergies may be sensitive or allergic to X (beetle).” According to our supplier, twenty years of experience with the product has not yielded a single complaint of shellfish sensitivity or allergy. With this in mind, we will not be including a statement on the product, but to protect Seeking Health in the case of a possible reaction, we will remove shellfish from the “does not contain” section of the labeling. | Fall 2019 |
| All folate-containing products |
Folate is now measured in both mcg and Dietary Folate UNits (DFE) |
https://seekinghealth.zendesk.com/hc/en-us/articles/360000110634-What-does-mcg-DFE-mean-on-my-label- | Fall 2019 - fall 2020 (process is long) |
| Optimal Prenatal with Plant-Based Protein (chocolate and vanilla) |
Addition of Boron Calcium increases from 430 mg to 480mg Iron increases from 4 mg to 5 mg Potassium increases from 230mg to 370mg Sodium increases from 310mg to 320mg |
Boron was added to this formulation to make it more consistent with our other prenatal formulations. The addition of the Boron ingredient caused the amounts of several other ingredients to increase due to their naturally occurring presence. | July 2019 |
| B Complex Plus | removed shilajit | Improved formula - difficult to find clean sourcing for this ingredient. DFE conversion added (What is DFE?) | June 2019 |
| Optimal Liposomal Vitamin C | Stevia removed, flavoring profile enhanced to create more "roundness", and glycerin is now organic. Added xanthan gum and gum arabic. Vitamin C is now non-GMO. | To improve taste and viscosity and adhere to customers' sensitivities to stevia. Non-GMO vitamin C/ascorbic acid. | May 2019 |
| Phosphatidyl Serine | Other ingredients added: Maltodextrin, mixed tocopherols, and ascorbyl palmitate | Supplier processes updated to use a different excipient/Other Ingredients profile. These Other Ingredients act as support for improved stability and carriers for the phospholipids (phosphatidylserine). | Feb 2019 |
| Phosphatidyl Serine | Active ingredient (phosphatidyl serine) increased from 100 mg to 150 mg | The researched dose for Phosphatidyl Serine is 150 mg twice daily or 300 mg a day. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2966935/ It is more effective to have the supplement at 150 mg compared to 100 mg. |
Nov 2021 |
| Optimal Fish Oil | Source of fish is now from anchovies, sardines, and tilapia of Norwegian seas. Single serving softgel contains 634 mg EPA/257 mg DHA, removed lipase, gelatin is from fish not bovine, no color or flavoring, 120 servings per container instead of 30 | Improved fish source (Norwegian seas), higher potency, approved for pescatarians due to fish-sourced gelatin instead of bovine. International Fish Oil Standard (IFOS) five-star certified. | Jan 2019 |
| Optimal Prenatal Protein Powder | Added Boron | Boron supports bone health and overall oral health | Oct 2018 |
| DIM + I3c | Removed l-leucine and cellulose, added calcium carbonate | Cellulose and L-leucine to enhance manufacturing processes. Calcium carbonate has been added for improved density, drying, water repellent, and internal stability. | May 2018 |
| Kids Optimal Multivitamin | removed Shilajit | Removed to optimize the formulation, as Shilajit can contain heavy metals | March 2018 |
| Trace Minerals Complex | removed Shilajit extract | Removed to optimize the formulation, as Shilajit can contain heavy metals, and to make it similar to it's sister formula "Trace Minerals Complex II" | March 2018 |
| ProBiota HistaminX | Inulin Removed | some customers cannot consume carbs (inulin), customer requests | Feb. 2018 |
| ProBiota HistaminX | added silica and L-Leucine | To prevent sticking and clumping | March 2018 |
| All selenium-containing products | Changed form of selenium to High Selenium Yeast | A more superior, well-tolerated form of yeast became available | Sept 2015 - Sept 2016 (change took place gradually one-by-one) |
| Probiotics containing L-leucine | L-leucine now derived from glucose, not duck feathers | Raw material supplier change | August 2017 |
| Vitamins and minerals containing L-leucine | L-leucine now derived from glucose, not duck feathers | Raw material supplier change | 2014 |
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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